What is a HWOL Focus Group?
A Hammock Way of Life Focus Group is a demographically diverse group of people assembled to participate in a guided discussion about a particular product or service before it is launched, or to provide ongoing feedback on a political campaign, television series, or any topic you choose. This market research consists of interviews in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the HWOL team either takes notes or records the vital points we are receiving from the group. Focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public.